Everyone on your staff and board has a different answer when asked, “What does your organization do?” or “What’s the most important thing you’re working on right now?”
Your fundraising proposals aren’t resulting in conversations or money.
You don’t follow your industry’s trends on social media and don’t know who the influencers are.
When it’s time for a newsletter or annual report, you have no idea what to feature or why to feature it.
Your board or leadership thinks you should advertise on billboards. Or be in the news. Or have a conference. But no one has identified an end goal or what you’ll do to keep people engaged afterward.
My responsibilities:
Unpack your strategic plan and talk through your target audiences, current brand, and the brand you aspire to have
Determine strategies and tactics to achieve your communications objectives and ways to evaluate your success
Work with your staff, board, donors, and partners to understand your best stories, biggest challenges, and most inspiring accomplishments
Establish an editorial calendar to lay out what content is needed, in what format, and at what time
Create content that connects your target audiences to your mission, vision, and brand
Hand the resulting products off to your team or put it into your content management system
Your responsibility:
Keep doing work that matters