Freelance content strategist and grant writer — Lead, implement, and measure communications strategies, media plans, and engagement efforts. Synthesize complex scientific subject matter into language that motivates and inspires. Conceptualize and write grant proposals for foundations and state and federal entities. Create and manage social media content, including paid and organic campaigns; average 51.8% annual increase in traffic across client accounts.
Clients include the Chicago Wilderness Alliance, The Nature Conservancy, UW-Madison, The Spur Group, Waterfront Alliance
Senior editor (UW-Madison) — Provided content marketing expertise and long- and short-form writing for cross-campus initiatives aimed at adult learners. Created content for 100+ digital advertising campaigns, delivering 35 million impressions and 10,000 qualified leads in first year.
Communications director (Natural Resources Foundation of Wisconsin) — Developed, implemented, and measured strategy for communications, marketing, and public relations initiatives; resulted in 150% membership growth and 91% retention rate. Worked with the Department of Natural Resources and partners to promote joint projects, including field trips and a statewide endowment fund.
Communications director (The Nature Conservancy, North Carolina) — Directed and created statewide internal and external communications that supported goals for fundraising, board participation, membership, legislative policy, and media relations. Wrote content for global climate change program; topics included climate science, environmental law, clean energy technology, and climate policy.
Communications specialist (Chicago Zoological Society and IUCN) — Wrote and edited annual reports, curriculum units, marketing materials, and signage. Coordinated communications activities, wrote proposals, and managed small grants for global network of 7,000 volunteer scientists.
American Advertising Federation award, copywriting for a national campaign, 2015 and 2016
California Naturalist
Wisconsin Master Naturalist